More than just a product. It's a new way of thinking.
Why we created restaurantdiary.com™
restaurantdiary.com™ was developed out of a realisation that a web-based software solution could radically alter the way that restaurants use the Internet to manage bookings and customers. As restaurant owners and operators ourselves we had used all the other tools on the market - web booking systems, portal sites and PC-based software. All of it left us wanting more. That's why we started with a clean sheet of paper and created restaurantdiary.com™.
So what does it do?
restaurantdiary.com™ is such a fundamentally useful, intelligent and all-encompassing solution for all types of restaurant that we sometimes find it difficult to convince restaurants how much it will alter their daily life for the better.
At its heart lies a smart booking engine that incorporates all the smart thinking and relationship management of the best manager you ever met.
With your diary stored securely and accessed over the Internet, there is one point of entry for you, your staff, your customers and your partners. Now you see bookings being entered by your staff from home, on holiday, anywhere!
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Would you like to take deposits only on weekends for parties of 4 or more? You can do it.
Would you like to see your bookings totals for last month versus the same period last year? You can do it.
Would you like to track online bookings versus phone bookings? That is all part of the service.
What about building a marketing list for all customers that spent over £100 and dined in the last 3 months - then sending rich HTML newsletters to those customers right from within your restaurantdiary.com™ account. Yes, you can do that too. |
The Real Deal - Increase your revenues
All of the above sounds great but the real reason to read on is that using restaurantdiary.com™ to manage your bookings can quite simply, make you more money. Smart restaurant operators understand that the key to making more money is to streamline the flow of customers through the restaurant and to avoid under utilisation of table capacity. The problem is, getting all your staff to think like a smart restaurant manager is a feat that is, quite frankly, impossible. restaurantdiary.com™ solves this problem by using different access levels according to user experience and position and has optional built-in parameters and rules governing table turns, utilization - "yield management" in a box!
Crucially, we developed a totally flexible system that allows your managers to tweak the rules, but also allow you to limit staff rights, down to the individual taking the booking. Now, using restaurantdiary.com™, you are using the very best yield management system, without even having to know what the term means!
We're so confident that using restaurantdiary.com™ will make the average restaurant more money that we'll put our money where our mouth is and give you your money back if we're not right! We are not a booking provider but a revenue improvement management tool.
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