Background
restaurantdiary™ is a unique restaurant booking software package with a table booking system, with integrated e-marketing and CRM - sold as as service, online, via the Internet.
The idea was developed after restaurateur Mike Conyers wanted to create a tool that could radically alter the way restaurants manage bookings and customers. The system had to be easy-to-use, flexible enough to allow managing a range of tasks and cost effective enough for even small businesses to afford.
The aim was to increase efficiency and in turn restaurant revenue. This was achieved when the system was tested in a live-experiment on a busy Saturday evening in a restaurant in Glasgow. Previously the best Saturday night had 166 covers, but using the profit management element of restaurantdiary™, covers were increased to 232. The success of restaurantdiary™ has continued since launching in September 2004, bringing benefits to both small independent restaurants to large chains.
How restaurantdiary™ Works
Total control over your booking
The easy-to-use secure management area is set up to precise specifications for as many users as required - the user can set varying limits on access right down to a specific individual.
Restaurateurs and Hoteliers can access customer profile information at the time of booking, as well as spend and visit history for every customer and add any special requests or notes to a booking.
The complete flexibility of the system means that you can define it EXACTLY as you want it and view your bookings in an easy-to-use, full editable diary.
Total control over your tables
It's your restaurant - you make the rules. With a virtually unlimited set of parameters the user can start to control tables to an incredible degree.
Why not set the maximum number of covers per time slot to prevent kitchen overload, change the maximum covers for different time slots to improve yield or rank tables in the order they should be booked out?
Perhaps the best thing is that the user can automatically divert customers from busy or closed time slots to earlier or later availability so you NEVER miss an opportunity to take a booking.
No more "no shows"
restaurantdiary™ gives the user a range of tools so you can virtually eliminate "no shows".
For example, you can set a booking fee and take credit card payments at time of booking; instantly blacklist email address of "no shows" and take deposits only on weekends for parties of 4 or more.
Unprecedented access to priceless information
restaurantdiary™ gives the user full reporting to the nth degree on past, present or future bookings and customer information, like total spend or seating preferences.
So, for example, you can compare booking totals for last month versus the same period last year and use that information to make accurate assessments of staffing levels.
Or you can build a marketing list of all customers who spent over £100 in the last three months and target them with specific offers.
Highly effective marketing direct to your customers via email and SMS
restaurantdiary™ helps you get to know your customers much, much better so that you can target them accurately with special promotions, loyalty rewards, or invitations to exclusive events designed with their preferences in mind.
It's not just a marketing tool though - it's the best customer services person you've ever had and will automatically send out booking confirmations direct to your customer's mobile phones, send SMS text reminders automatically and even email first-time customers the day after their visit and much more.
Unique Selling Points / Key Differentiators
• Higher revenue and profitability guaranteed through automated yield management:-
• Can be programmed to set maximum business per time interval by covers or tables accepted
• Allows you to reduce peak demand to smooth the flow of business and provide consistency throughout the evening
• Automatic rules to stop junior staff under selling tables (and any other capacities specified) on busy nights acting as a training tool and to increase revenue
• Drive demand for larger tables to later on in the evening to allow sales of covers early evening
• Automatic cross selling from high demand to off peak times or to sister restaurant/s
• Packages can be tailored according to a restaurateur's requirements
• Automatically build your own customer database and market to your own customers using SMS and email - direct contact with customers
• Profile customers – market back to your customers by spend, number of visits, interests and so on
• Access to your customer database details and diary in real time from FOH or any other location with no need to shut down reservation system whilst organising a marketing campaign
• www.booktoeat.com – a portal system which allows customers to book online with restaurants using restaurantdiary™
• You can automatically SMS all customers at whatever time you choose to remind them of their booking
• Automatically email all customers the next morning with a feedback questionnaire
• Brand all confirmations and messages to your customers in your corporate branding
• Different access levels by groups /users to reflect position within restaurant
• One agreed flat monthly fee (universal site licence) with no commission payable
• 24/7/365 support with no increase in fees – all updates at no extra charge
Spokespeople
• Mike Conyers, Managing Director
Press enquiries
Sarah Lewis, Account Director: sarahl@completemediagroup.co.uk
Charlotte Read, Account Manager: charlotte@completemediagroup.co.uk
Nilam Jadav, Account Executive: nilam@completemediagroup.co.uk
Complete Media Group
77 St Martins Lane
London
WC2N 4AA
Tel: 020 7420 3550
Fax: 020 7420 3551
Some Current Clients
• Bibendum• Mosimann's
• The Royal Garden Hotel
• Starwood Hotels (One-O-One Knightsbridge)
• Millenium Towers Hotel, Dubai
• The Cadogan Hotel (Langtry's)
• The Bonham Hotel, Edinburgh
• Tiger Lily, Edinburgh
• Albannach, London
• The Volvo Ocean Race 2008-2009
• Amarone, Glasgow
• Arisaig, Glasgow
• Longridge Restaurant
• The Glasshouse, Worcester
• Russell's of Broadway
• G1 Group, Scotland
• Di Maggio's Group Scotland
• Heathcotes Group, North of England
• Ping Pong Group, London
• Fishworks Group
• www.socialeating.co.uk
• www.booktoeat.com
Licensing Agreements in Place
Norway
Dubai and the Middle East
Mexico