Livebookings and Restaurantdiary announce Partnership
Online marketing and reservations management opportunities to increase for thousands of UK restaurants
24 February 2010
Livebookings, the online marketing and reservations service for restaurants, today announces a new partnership with the reservations and restaurant management system provider, Restaurantdiary, in a move that will significantly improve marketing opportunities for thousands of UK restaurants.
Through a mutually beneficial agreement, Restaurantdiary is to become a new system partner of Livebookings, with its award-winning system, restaurantdiary™, offered to Livebookings’ clients as one of the ways of managing their off- and online reservations.
After successful development of a direct integration between Livebookings Direct and the Restaurantdiary system during December 2009, and trials in January 2010, the first implementations have gone live at Villandry Brasserie and at Planet Hollywood, Haymarket.
Through this partnership, Restaurantdiary users can take direct advantage of Livebookings’ industry-leading online booking interface, Livebookings Direct - already used by thousands of restaurants - and will also gain access to Livebookings’ Network Partner sites, such as lastminute.com, Yell.com, 118 118 and Bookatable.com.
Olivia FitzGerald, Livebookings UK and Ireland General Manager says: “At Livebookings we’re constantly looking for opportunities to take the business forward and we see fantastic potential for growth with Restaurantdiary. We believe that offering Restaurantdiary’s current and potential clients the option to manage their Livebookings through the system will deliver huge benefits through increased access to new diners and the ability to build their customer database, whilst Livebookings’ clients will benefit from access to one of the most sophisticated reservation management systems in the world.”
Mike Conyers, Director of Restaurantdiary, comments: “As the number of consumers searching online for places to eat continues to increase, we’re very excited to be working with Livebookings and giving our customers access to their team of experts and network partner databases. We are equally delighted to have this opportunity to make the powerful revenue maximisation features of the Restaurantdiary system available to existing users of Livebookings”.
Livebookings recently announced new figures showing that online covers booked for restaurants in 2009 doubled from the previous year – a new record for the company. It meant that Livebookings booked over 4 millioncovers for its restaurant clients in 2009, demonstrating the power of online marketing.
Restaurantdiary was used in over 350 restaurants in the UK during 2009 and in over 1,000 restaurants worldwide. Restaurantdiary users booked 5.7 million covers with the system during the year.
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Notes to editors:
About Livebookings
Headquartered in London, with offices in Hamburg, Stockholm and Madrid and customers in 19 countries, Livebookings is Europe’s largest online marketing and reservations service for the restaurant industry. Built for restaurateurs, by restaurateurs, the company is ranked as one of the top 30 fastest growing digital media companies in Europe, in the Guardian’s Media Tech 100 and in the SIME shortlisted ‘Mighty 36’.
Livebookings enables free real-time, online reservations on restaurant websites and helps restaurants to access customers that would otherwise be difficult to reach through a global network of partners including Time Out, lastminute.com, Ticketmaster and Yell.com.
About Restaurant Diary
restaurantdiary™ is an online tool that offers reservations management, marketing, customer services and table management in one unique package for restaurateurs.
The idea was developed after restaurateur, Mike Conyers, decided to create a tool that could radically alter the way restaurants manage bookings and customers.
The aim of restaurantdiary™ is to maximise revenues and profits for restaurateurs.
The benefits of the system were proven at a very early stage, when the system was tested in a live-experiment on a busy Saturday evening in a restaurant in Glasgow. Previously the best Saturday night had 166 covers, but using the profit management element of restaurantdiary™, covers were increased to 232. Since that test in 2004, restaurantdiary™ has been adopted by over 1000 restaurants around the globe, and particularly by top-end restaurants who are always busy.
Restaurantdiary customers include Villandry, Mosimanns, One-O-One Knightsbridge, Planet Hollywood, Boundary by Bibendum, Searcy’s, Heathcotes,Restaurant Martin Wishart and the Montpelier Group of restaurants.
Restaurantdiary is currently available to restaurateurs in the UK, Ireland, Norway, Denmark, Sweden, Mexico, United Arab Emirates, Moscow and Australia - with licensees actively being sought and recruited for other regions.